In the fall of 2016, I began work at the Virginia Foundation for the Humanities, producing a show called With Good Reason.

When I arrived, With Good Reason's producers expressed an interest in transitioning from the traditional, terrestrial format of the show to a more digital-friendly format. In response, I developed a three-phase process to transition from terrestrial- to digitally-focused while maintaining and expanding our listenership along the way.

After six months, we had completed much of Phase 1, growing our subscriber base by 40%.

Phase 1

✔️ Establish a regular digital distribution and promotion schedule
✔️ Expand and enhance text posts and social media output
✔️ Experiment in short form audio to enhance our distribution

Phase 2

Rebrand website
Collaborate with existing podcasts on producing, distributing and promoting shared segments
Refocus the magazine format on consistent themes and segments

Phase 3

Introduce new voices bringing diverse perspectives to dedicated segments
Focus on national guests and funding sources
Develop live events and community partnerships