In the fall of 2016, I began work at the Virginia Foundation for the Humanities, producing a show called With Good Reason.
When I arrived, With Good Reason's producers expressed an interest in transitioning from the traditional, terrestrial format of the show to a more digital-friendly format. In response, I developed a three-phase process to transition from terrestrial- to digitally-focused while maintaining and expanding our listenership along the way.
After six months, we had completed much of Phase 1, growing our subscriber base by 40%.
✔️ Establish a regular digital distribution and promotion schedule
✔️ Expand and enhance text posts and social media output
✔️ Experiment in short form audio to enhance our distribution
Collaborate with existing podcasts on producing, distributing and promoting shared segments
Refocus the magazine format on consistent themes and segments
Introduce new voices bringing diverse perspectives to dedicated segments
Focus on national guests and funding sources
Develop live events and community partnerships